You must understand because they consume, in what places the consumption takes place, how they obtain data on the same, how many they consume it to times in a period of determined time, 2.c. – Average what consume? At the time of realising your Means Plan, he is critic that you know what average are more compatible to your consumers, in what moment of the day or what consume them to dates with greater assiduity, where usually they do it and they do if it in company or no. 2.d. – Which are their interests? The fact of knowing if it interests the sport to them, the culture, the fashion, music, the cinema, the painting, is going to allow to you to define the most suitable message. You will be able to choose the advertising supports that better fit taking care of their contents and, thus, to develop a publicity much more near your market.
3. – Not to control what it is making your competition. He is not advisable that you direct your business watching all along what is what your competitors do, but who are absolutely recommendable that you understand its movements, that you know its strategies, that you investigate that amounts invest and that you know, really, how they are going to you to affect his different movements. You are in the middle of a complicated game where there are many players. In this game, the movements of any player have repercussion on the plays of the rest. It avoids quedarte besides which it is happening. 4. – Not to have the suitable budget. You will have realized that I have not spoken to have ” much presupuesto” , but I have used the suitable word.