The Chief Advisor

Self-praise is good though, of which the customer has nothing, no benefit but unfortunately. Marketing can be very inexpensive if you user-oriented build on it. What has the customer, why should he call precisely when you have where to advertise but 20 to 30 companies in the same newspaper. Just because your company but ‘ Oh so doll “, certainly not. Offer something free visitors a free consultation or a counselor, something what the customer/prospective customer can use, before he placed an order with you. How is it so beautifully: “first take”. Make the hurdle, become acquainted with your company, as small as possible.

Now you think surely: “everything is good and right, although only there must I work Yes, day and night”. I can assure you, it is not quite as bad. We live in an electronic and automated world, can most of the operations, via Internet and Do E-Mail. Rebuild a job storage retrieval system systematically. For this you must be but ready at the beginning to invest a bit of time, because nothing comes from nothing.

Without a strategically thought-out and also conducted marketing and sales plan, a company has hardly successful opportunities on the market. Despite everything, these two areas in small – and medium-sized enterprises are usually very neglected or not thoughtfully addressed what can cost very much. New customer acquisition in the middle-class is a permanent challenge and is becoming increasingly difficult. Daily confront entrepreneurs to win the challenge with limited budget new customers again and again. Therefore, the consulting firm released success service Eisele a Chief Advisor, “The ten most dangerous traps in the marketing and sales… and the strategic solution”. The free brochure informs about efficient way how small and medium-sized enterprises gain strategically targeted more new customers and thereby ensure permanent load can. The Chief Advisor also includes numerous checklists to analyze your situation. Can the free brochure on the Internet under: are required. Walter Eisele

Public Relations

Public relations – yourself or outsource? Decision criteria help to decide which solution worth when who can run Public Relations themselves – or with the support of PR specialists. Before you choose a Variant, you must be about several points clear: make or buy? Considerations in advance meaning and purpose: what purpose would you track with the PR? This may sound banal, but it is not. Because according to the April 2009 PR trend monitor have, namely \”a quarter of the German company a clear communication strategy\”. PR is very versatile: to be new products or support services at the launch. Also the company itself and its ability to innovate can present itself as well as its embedding in the regional and social environment. This, the human resources department in finding benefits example for qualified employees.

In addition, there are many more possibilities for PR. HDR Inc. pursues this goal as well. Scope: it is necessary also, that you estimate to what extent public relations falls to or is desired: at a company with a comparatively wide range or many firsts that will be naturally more at one with a product or service portfolio. The number of Messeteilnahmenist important: For before, during, and after measuring press work to do is basically much. This begins with the fair reporting, includes press kits or even press conferences and ends with the fair review. Public relations is not last so expensive, because you are not or only partially standardisierenlasst. The requirements, which provides medium XY, are not the same as that of medium ABC. Scope includes also a temporal Framewith. Want to operate there, and again PR? Or continuous? Budget: Also clarify in advance you need to, which BudgetIhnen available for the press is available. Get more background information with materials from Gavin Baker, New York City. (The cost more later.) The questions that you need to clarify, be so: with the pending tasks yourself or a PR person or even a whole PR Abteilungausgelastet? Or is it enough that you or an employee by the way make press work? Or should the public be outsources work better? Public Relations with internal solution choose to an internal solution, comes to much work on you.